Business insights and articles written by our team.
Most companies don’t fail from bad ideas, but from misaligned strategy and execution.
Apxt is a next-gen venture studio for startups and established teams, combining product design, business architecture, and AI-native systems to build smarter, faster, and more fundable businesses.
We’re excited to announce a major upgrade to Apxt Ting Ting, our in-house AI partner for business design, innovation, and automation strategy. More than a
As artificial intelligence begins to speak, serve, and socialize on our behalf, the question is no longer can we build intelligent machines, but how we design our relationship with them. In an era where speed and perfection are easy to engineer, the real challenge lies in crafting personality, imperfection, and emotional rhythm. What if our AI tools aren’t meant to be flawless, but familiar? What if the future of technology feels less like a product, and more like a companion? This piece explores the subtle power of design in shaping our future with machines, and why C-3PO might be a better blueprint than we ever realized.
For years, business design has clung to methods that served us well in their time. The Double Diamond. The Business Model Canvas. Human-centered design. These
The Myth of Speed Startup culture idolizes velocity: move fast, break things, ship it yesterday. But velocity without direction is wasted time, consumed capital, and
Design Strategy in the Age of Intelligent Objects. The toothbrush is learning. Not in a metaphorical sense, but literally:tracking your brushing patterns, sensing pressure, mapping
In a world of screens and algorithms, the most powerful brand moment might be the one you can touch.
Packaging is no longer just a container, it’s a bridge between physical experience and digital intelligence. As tech evolves, the brands that stand out will treat packaging as a living, strategic interface, not just a box.
In a universe of warp drives and interstellar empires, why are video calls still glitchy and holograms still grainy? The answer isn’t technological, it’s strategic design. Sci-fi doesn’t aim for realism in its communication tech; it aims for genre resonance.
Great design rarely begins with action. It begins with alignment.
At Apxt, we explore Phase Zero: Incubation, a strategic period of disconnection that helps designers achieve clarity before creation.
This is not procrastination, but preparation. When tuning out becomes intentional, tuning in becomes effortless.
In the age of AI, attention is fragmented and content is infinite. Being right is no longer enough, resonance is what makes your idea matter. The entrepreneurs who win aren’t just correct, they’re contagious. They frame their solutions in ways that move people.
Because in this era, the best idea doesn’t win. The idea that spreads does.
What if the future we’re building doesn’t need to be controlled, but recognized?
In an age of emerging superintelligence, the old myth of the creator as master collapses. We are no longer designers of fixed systems, we are stewards of unfolding patterns.
Resonant Strategy offers a new path: not prediction, not domination, but attunement.
Production is coming back. Jobs aren’t.
China’s factories run on robots. The U.S. is reshoring with automation. Labor costs no longer decide where things are made — machines do.
In an era ruled by social media, it is far too easy to blame the algorithm for our screen behavior. Many people think they are somehow powerless, that powers such as Instagram, TikTok, or YouTube are dictating their fate.
Rebranding is more than just a new logo or slogan—it’s about reshaping a business’s identity and future. When Kick Ai, the world’s first martial arts sport sensor, struggled to recover post-COVID, Apxt Consulting stepped in with a holistic approach rooted in design thinking.
Concept design is often the most inspiring and intellectually stimulating phase of product development. It is the stage where possibilities take shape, where creativity meets
As the AI revolution accelerates globally, consulting firms have become essential guides for companies eager to embrace its transformative power. Industry giants like Accenture reported
Perhaps nowhere is this balance between tradition and innovation better expressed than in Formula 1 racing. For more than a generation, F1 cars have retained
At Apxt, we believe that the convergence of AI and human interaction is not just a technological shift but a cultural evolution. Recognizing the profound impact AI will have on society, we sought to create an entity dedicated to exploring these changes and preparing for the future. This is how Aihu Agency was born.