Business insights and articles written by our team.
In an era ruled by social media, it is far too easy to blame the algorithm for our screen behavior. Many people think they are somehow powerless, that powers such as Instagram, TikTok, or YouTube are dictating their fate.
Rebranding is more than just a new logo or slogan—it’s about reshaping a business’s identity and future. When Kick Ai, the world’s first martial arts sport sensor, struggled to recover post-COVID, Apxt Consulting stepped in with a holistic approach rooted in design thinking.
Concept design is often the most inspiring and intellectually stimulating phase of product development. It is the stage where possibilities take shape, where creativity meets
As the AI revolution accelerates globally, consulting firms have become essential guides for companies eager to embrace its transformative power. Industry giants like Accenture reported
Perhaps nowhere is this balance between tradition and innovation better expressed than in Formula 1 racing. For more than a generation, F1 cars have retained
At Apxt, we believe that the convergence of AI and human interaction is not just a technological shift but a cultural evolution. Recognizing the profound impact AI will have on society, we sought to create an entity dedicated to exploring these changes and preparing for the future. This is how Aihu Agency was born.
In the world of business, competition is often seen as a fierce battleground where only the strongest survive. But what if we reframe our perspective
Just as artists mold raw materials into masterpieces, entrepreneurs craft business strategies that breathe life into their ventures, infusing them with purpose and direction.
We think the design world and agency world has things backwards.
In times of turbulence, businesses face critical decisions that can shape their future trajectory.
Amidst uncertainty, four distinct strategies emerge.
Startup founders often struggle to find something truly innovative, overlooking the fact that competition itself is a sign of market viability. Instead of solely focusing on innovation for its own sake, entrepreneurs should consider alternative approaches to differentiation.
If the strategy can not fit to one page, with the values and the purpose, it’s not an very effective strategy.
– How can strategic design help your organization address its most pressing challenges?
– Are you leveraging design thinking principles to uncover new opportunities for innovation?
– What would it mean for your business to integrate strategic design into its operations?
– How can strategic design workshops or facilitation sessions benefit your team and drive positive change?
In the fast-paced world of management, the notion of being lazy may seem counterintuitive. However, what if I told you that being lazy could actually be the key to unlocking your team’s full potential? As a seasoned manager, I’ve learned that sometimes, the best thing you can do for your team is to step back and let them take the lead.
The 4C Framework is a tool for structuring a firm’s positioning in the market. It is composed of Customer, Competition, Cost, and Capabilities and provides both external and internal views. It is useful for market analysis, market-entry, and introduction of a new product.
Collaboration is the cornerstone of success in design strategy. Through my years in the industry, I’ve witnessed the transformative power of strategic frameworks and canvas tools in fostering effective collaboration between design teams and clients. These tools aren’t mere blueprints; they ignite innovation and guide us towards holistic solutions that resonate with stakeholders and end-users alike.
Embarking on an innovative journey, Apxt is at the forefront of design evolution through the integration of Artificial Intelligence (AI) into its design processes. At the core of this evolution lies our commitment to amplifying the creative potential of our design team and reshaping the conventional approach to concept creation.
While concerns about cryptocurrency volatility hold validity, they shouldn’t overshadow the abundant opportunities presented by blockchain technology. Venturing beyond trading speculation, blockchain appears as a wellspring of innovation, poised to reinvent entire industries, fortify brand authenticity, and enhance customer loyalty programs.