3 min read
If you click on our affiliates/advertisers links, Apxt receives a tiny commission if you subscribe. AND… Most of the time, you will receive an offer. Win/Win! The products that we partner with are the ones we believe in.
In the age of unprecedented technological advancement, the field of design is on the brink of a revolution. It’s a transformation so profound that it has the potential to redefine how we conceive, create, and present products in the years to come. Welcome to the era of Augmented Creativity, where the fusion of AI and human intelligence propels us into a new dimension of design efficiency and innovation.
Concepts in Overdrive
Traditionally, generating product concepts was a time-consuming and labor-intensive process. Design teams would brainstorm, sketch, revise, and brainstorm some more. But today, things are different. With AI in the mix, we’re witnessing a skyrocketing pace of concept creation. Imagine crafting not just one or two ideas, but tens of them in the span of a single hour.
Leonardo AI: A Design Dynamo
Leonardo AI, a groundbreaking AI tool, is at the forefront of this revolution. It takes your initial prompt and rapidly generates a multitude of design concepts. Its capabilities are awe-inspiring; it can understand market dynamics, user preferences, and even the potential of your product. It’s like having a creative brainstorming session with a supercharged, digital colleague who never gets tired.
Laonardo AI: Additional 20% off annual plans, limited time only! Use code LEO20 at checkout
Here’s an example: We use ChatGPT to create Stabel Diffusion prompts for Leonardo AI.
You can download our FREE prompt version here, it creates three versions in vbnet code block for easy copy-paste.
From Concepts to Cinematics
But we’re not stopping at the concept phase. With the help of AI-powered tools like Runway ML, those concepts can seamlessly evolve into captivating presentation videos. In a mere 10 minutes, you can showcase the core features of your design in a visually stunning way. It’s a quantum leap in design presentation, opening up a whole new realm of possibilities.
The Human Touch
The beauty of Augmented Creativity lies in its balance. It’s not about replacing designers; it’s about elevating their role. In this new paradigm, designers become the intermediaries, bridging the realms of market insights, client objectives, and end-user needs. They shape the AI-generated concepts and ensure that the final designs truly resonate with all stakeholders.
The Apexthinks Advantage
That’s where consultancies like Apxt come in. They occupy a strategic position in this revolution, understanding the AI-driven landscape while keeping their fingers on the pulse of design innovation. They have the expertise to guide the process, ensuring that every concept aligns perfectly with the client’s vision and the market’s demands.
The Future Awaits
As we sail deeper into the 2020s, Augmented Creativity is becoming the cornerstone of design. Unless it’s a luxury item, most products will soon be designed through this AI-driven process led by the discerning hand of human intelligence. It’s a strategic position, and it’s time to embrace it. The possibilities are boundless, and the future is brilliantly designed.
Stay Curious, Stay Innovative.
Ting Ting Zhao
Ting Ting Zhao is a Digital Editor at Apxt. Passionate explorer of the intersection between creativity and technology. With an insatiable curiosity, I decode the complex tapestry of design, brand communication, and emerging technologies. As a seasoned critic and strategist, I’m on a mission to demystify the strategic potential of design in the digital age. Join me as we navigate the ever-evolving landscape, unraveling possibilities, and shaping brands that thrive in the dynamic world of innovation.
